Also available in: Italian

Today we look for make that is low-cost, a trend in purchases which in recent years is becoming increasingly widespread.

One of the best known brands in Italy at the moment is Wjcon.

The first brand store opened in 2009 in Perugia, but Wjcon is currently present in Italy with numerous outlets.

This is a chain that sells cosmetics and beauty products of all kinds: primer, foundation, eye shadow, mascara, nails, but also moisturizers, cleansing, astringent, scented water, solar, shampoo and brushes, eyelash curlers, and sponges.

The shops are usually not too large, and are organized according to the idea of self beauty. They expose all products in plain sight, that is, so as to be easy to use for customers so that they are visible and testable.

The prices are really low, starting from 1.90 euro, for a glaze periodically in promotion, up to a maximum of about 50 euro.

The brand seems to be winning due to the fact that some products are discounted during seasonal sales, up to 70%, and can also be purchased online at the site www.wjcon.com.

The target to which it addresses is expanding.

Loved by teenagers, the age group which appeared to have made inroads is between 14 and 25. It is also popular with customers in their thirties, and it even seems to intrigue even forties and fifties.