Also available in: Italian

On its fibers have followed centuries of history, from construction sites, the revolutions of the hippies who wore their hair and into the pockets of the flowers, the red tape of the eighties revolution “measured” that is consumed before our eyes.

Unquestionably, the jeans is the chief prince of our day, it is the litmus test of fashion and society, when each collection reinvents itself and lends itself to various interpretations.

Among the challenges that are renewed periodically for the fabric that brings youth and revolution in its DNA, there is that of the reinvention of the classic. And so that in this Spring denim shirt completes his vocation with his tie, while the denim jacket you buy long and 3/4 or follow the silhouette of the two-button jacket.

If denim and etiquette seemed like oxymorons, for next spring, the man will rediscover the pleasure of a new elegance, more informal, and dyed blue.