Also available in: Italian

The brand of clothing and jeans Pepe Jeans London launches its new advertising campaign starring the super model and socialite Cara Delevingne.

She is the perfect choice because she is able to reincarnate in every way the sparkling, dynamic, and vibrant spirit of the brand.

The beautiful twenty-two year old made of grimaces and eyebrows conquers the public with campaign after campaign and cover after cover, now adding to the list a third advertisement for Pepe Jeans London, third-largest denim brand in Europe.

The photography was done entirely in black and white for the Spring/Summer 2015 collection“Made for Mischief”, and was directed and shot by Mario Sorrenti.

The photographer, with great professionalism, has captured authenticity in the company of two models, struggling with what she does best: being herself, rebellious, sexy.

Perfectly in line with the slogan, the trio play and have fun climbing on statues and diving into fountains as true revolutionaries.

In the video, Cara and the two models are not afraid of anything and they feel free to do anything, of course, to the tune of an unbridled rock’n’roll tune.

The collection stays true to the brand’s core: denim dominates in fact across the board, long jeans or shorts, jackets, sweatshirts and t-shirts but also comfortable and practical suits.

The images of the new campaign are inspired by a free style, maybe even a little irreverent, and invites us to live a carefree life.