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Strength, elegance, freedom of spirit: The values ​​chosen to advertise a product are perfectly embodied in the celebrities chosen as the face of the greatest Italian and foreign Maison. The goal of the designer is not only to launch a product, but also a message: strength and courage are the key to happiness for the modern man and woman.

The courage to love: In 2013, Giorgio Armani launched Yes, a perfume dedicated to feminine strength and defined by the designer himself as a “tribute to modern femininity. A combination of grace, strength and freedom of spirit.” As a testimonial for the advertising campaign, the Australian actress Cate Blanchett has always been known for her natural elegance and sophistication.

Dare to be rebels: Natalie Portman the Miss Dior from the soul rebel. In the video of the new advertising campaign for the iconic fragrance of the Maison, the actress plays a woman who leaves her future husband at the altar to escape on the song Piece of My Heart by Janis Joplin in a helicopter. This confirms the liaison between the American actress and Christian Dior, who for years chose her as his testimonial.

The courage to be free: Gaspard Ulliel is the protagonist of the spot perfume Bleu de Chanel. There, the French actor shows his side of James Bond, while running away from fans and paparazzi in a sports car. The search for a freedom rediscovered in a sunset. The emblem of the modern man, the one that all women would like to be with and that all men would be.

Dare to get excited: “The men of today are the best ever.” The provocative statement that Hugo Boss is at the center of the campaign in 2014 of one of its perfumes, Boss Bottled. The protagonist is actor Gerard Butler. Charm, strength , kindness, courage and gallantry are combined to tell a story and convey a message: the people of today are not only aggressive, strong and confident, but also able to get excited.

To engage the celeb, among the internationally renowned designer is now a real trend. But why choose actors to advertise their creations instead of supermodels? The liaison between fashion and cinema is now a fact of life, and more and more often we see stars of the silver screen’s on the most glamorous catwalks. The characters they play, we often reflect, we fall in love and excite us: the actor is able to convey the pure essence of the product instilling in us the desire to have him do that which the model is not always able to do.